When I closed my shop, I successfully fulfilled 300 orders, generating over $5,000 in revenue. My shop received 98 five-star reviews as a result of quality customer service. As a small business owner, I brainstormed innovative marketing strategies and marketed my shop on social media platforms to cultivate brand awareness. I also adjusted prices and incorporated sales and coupons based on the demand for my products. I routinely analyzed shop traffic analytics and optimized my shop for the Etsy search algorithm.